Aggregators: Submit or Fight and Win

[ashammi228]

Content
Aggregators are…
What's good about aggregators?
Submit
Fight
Win
Strategy for victory
Let's draw the right conclusions
When it comes to aggregators, site owners who have not yet “gone to the dark side” – i.e. who have not joined the ranks of any catalog – often have different opinions. Some simply do not like them, complaining that aggregators are an extra link between the end consumer and the supplier. Others clearly underestimate them and do telegram filipino girl not even try to compete: “It’s just some catalog, it’s not our competitor!” And some openly hate them, because at the moment classifieds have firmly occupied the first lines of search engines in all popular niches and take away the lion's share of traffic from ordinary companies.

Let's try to figure out what kind of beast this is, whether it is possible and necessary to fight it. And if so, how to win this unequal fight.

Aggregators are…
A kind of hypermarket on the Internet. That is, a large, structured system that accumulates offers of various goods, services or other information from other sites.

What types of aggregators are there?

Marketplaces, or product aggregators, are sites that sell products. The most popular are: Yandex Market, Aliexpress, Ozon and many others. The most famous product aggregator with shipment from its own site is Amazon;
Aggregators of companies and B2B goods – Tiu, Pulscen, Prom, etc.;
Aggregators-bulletin boards – Avito, Irr, Kupiprodai, etc.;
Aggregators for purchasing tickets – Aviasales, Skyscanner, Onetwotrip, etc.;
Service aggregators – tutoring, repairs, services, tour operators, etc.
And so on. That is, you can aggregate anything, as long as there is good demand.

What's good about aggregators?
First of all, it is the value they bring to the user.

People always prefer to select the best offers for themselves, and aggregators greatly simplify this task. They provide the opportunity to quickly compare model specifications, prices, customer reviews, delivery conditions - and all this on one platform.

Let's look at the useful functions of aggregators using the example of sites from some segments.

"Yandex.Taxi", Gettaxi.ru or Uber - instant taxi call from hundreds of taxi companies directly from your mobile phone. Compare rates, fixed cost of the trip, choose the nearest cars, etc.


Eda.me, Eda.yandex, Deliveryclub.ru – the ability to choose a restaurant from thousands of options in literally two clicks and order delivery through a single dispatch service.


Aggregators can also provide additional commercial opportunities: payment by installments, wholesale purchases, return or exchange of goods, etc. Often, an aggregator has a well-known brand behind it, for example, the same Yandex or Mail.

All of the above leads to the fact that aggregators have behavioral factors that are an order of magnitude higher than those of regular sites.

What do we have as a result: traffic is several times more, the average time spent on the site is longer, offers (and therefore pages in the index) are also more! Based on all this, they easily occupy the top lines of the TOP. What should ordinary companies do in this situation?

Don't waste your adv