Drive-to-store: how to set it up?

[mdshoyonkhan333]

Do you want to boost your in-store traffic and attract more customers? What if you opted for a drive-to-store campaign ? What exactly is it and how to integrate it into your marketing strategy ? SMS Envoi tells you everything about the drive-to-store strategy and its advantages for an optimal customer experience.

Drive-to-store: definition
Drive -to-store is a strategy that brings together all the marketing techniques aimed at bringing customers into stores. Its concept is to combine online marketing actions with the point-of-sale experience to offer consumers an omnichannel customer journey .

Drive-to-store is part of this new customer purchasing journey that connects physical points of sale to digital in order to boost their growth. This is why this strategy is now adopted by many e-commerce companies.

Why integrate drive-to-store into your marketing strategy?
Faced with the rise of new technologies and mobility, companies must adapt to new consumer habits. Indeed, consumers are ultra-connected and this change in behavior has a strong impact on retail outlets.

To adapt to this underlying trend and not be subject to it, companies argentina phone number database must adopt new marketing methods. This is how they will be able to create qualified traffic in their points of sale.

According to the Samsung Smart Retail Barometer study on the digitalization of the point of sale, the physical channel remains preferred by French consumers. Indeed, among those surveyed:

75% prefer to complete their purchases in store;
91% of French people prefer physical points of sale for their daily shopping;
78% like to go to the store to make their “pleasure” purchases.
Despite the impact of the health crisis on sales and footfall at points of sale, in-store purchases remain important for today's consumers. This study therefore confirms the importance of implementing drive-to-store solutions to continue to optimize the purchasing journey and maintain contact with customers.

Drive-to-store: 3 effective techniques to test
There are many drive-to-store techniques to generate qualified traffic in-store. Here are a few.

1. Set up a drive-to-store SMS campaign to increase traffic to the point of sale
To encourage your prospects and customers to visit your points of sale, you can set up targeted SMS campaigns . Text messages can include activators only available in store, such as:

exceptional promotions;
special events;
contests.
With an opening rate of 98%, SMS marketing is an unstoppable lever for boosting your customers' in-store traffic.

Enriched SMS allows you to integrate a clickable link into the body of the message, in order to redirect the mobile user to a dedicated page or a mini mobile site for example.

This way, the prospect or customer can find all the practical information about this special offer or event. They can check how to get to the store (map and opening hours). Smartphones play a big role in the purchasing journey of today's consumers! This is why sending targeted SMS messages is an effective solution for quickly reaching prospects and customers. This obviously requires having a very good knowledge of your target audience beforehand in order to send them relevant offers by SMS that really interest them.

2. Set up a click and collect
If your customers like to order their products online, consider offering them click and collect ! With this system, your customers can order their products in just a few clicks and pick them up in one of your stores located near them. Once in store, they can directly check the quality of the product ordered online and try it out if necessary.

In the event that the product does not fully meet their expectations, the sales staff can advise them, redirect them to a product more in line with their needs. A suitable solution can therefore be found quickly. It is also an opportunity to suggest complementary items that might interest your customer.

By discovering the physical point of sale, the consumer will be able to identify other products for future purchases and return to the store later. This technique makes it possible to maintain contact with the consumer throughout their purchasing journey, to improve customer satisfaction and experience in order to build loyalty.

3. Opt for geolocalized advertising
Geolocation advertising involves targeting Internet users in a specific catchment area via social networks, such as Facebook or Instagram, but also on Google (with Google My Business). Thanks to geolocation , you target prospects or customers who are close to your point of sale.

They see an advertising banner displayed on their computer or smartphone that corresponds to their interests. This is an effective way to encourage people to go to the store to take advantage of the current offer. This type of geolocated advertising has real potential and is generally very impactful for the consumer.

Discover the tools offered by SMS Sending
SMS Envoi has designed efficient, fast and easy-to-use tools for sending marketing SMS . Our goal is to help you achieve the marketing goals you have set for yourself through mobile communication .

To send bulk SMS , you just need a mobile phone or a computer connected to the Internet and a customer or prospect file. If you do not have an up-to-date database, we also offer a rental service.

Drive -to-store offers significant opportunities for many businesses. They can strengthen their customer relationships and increase sales by creating a seamless shopping experience between digital and physical stores.

Please feel free to contact us if you have any questions about SMS and drive-to-store or our different solutions. Our customer service is at your disposal to help you.