It’s a Hard Truth to Accept, but It’s Better Left Unsaid. Consumers Today Are Inundated With Emails That Delete Promotions and Sales Messages. What’s Worse is That Your Prospects Won’t Even Open Your Follow-up Emails. They’ll Send Them Straight to Their Spam or Junk Folders. So How Can You Add Value to Your Lead Nurturing Campaigns? Direct Your Prospects to in-depth Content You Create, Such as Blog Posts, Videos, and Podcasts. Offer Discounts on Your Most Popular Products.
Offer Email-only Benefits, Such austria phone number library as Free Shipping Codes. Explain How You Overcame a Problem Your Prospect Might Have. For Example, City Beauty Provides Helpful Tips on Skincare and Recommends Products That Address Specific Beauty Concerns. This Type of Lead Nurturing Helps Make Readers Feel Understood and Excited About Upcoming Sales, Encouraging Them to Keep an Eye Out for More Emails and Ultimately Purchase the Product. City Beauty Email Example Image via Milling There Are Many Other Ways to Create Significant Value for Your Prospects.
Before You Send an Email, Ask Yourself an Important Question: “who is More Beneficial in This Email: Me or My Potential Customer?” if the Answer is You, Then Switch Gears. Yes, You Want Your Prospects to Buy From You, but They Will Only Do So if You Nurture Them and Generously Provide Value . What is Email Marketing Automation? What is Email Marketing Automation? We’ve Discussed Email Marketing Automation Before, but Let Me Explain It a Little Further.