Many of the same concepts we’ve talked about for Facebook will work for all of the social media apps. This includes broadly applicable themes like:
Getting your content directly in front of your target audience
Limiting promotional posts (not everything you post should be a link to your blog)
Avoiding spam/clickbait-style content that might get you low impressions or even armenia phone number material
X is one of my favorite platforms for marketing my own blog content, networking within my niche and keeping up with other influencers in the blogging world. Let’s dive into some of the ways I use X as a part of my blog marketing strategy.
Be Mindful of X’s Spam and Automation Policies
Over the years, X has been under scrutiny since the 2016 United States presidential election for bots linked to Russian interference. In an effort to cut down on fake accounts and election meddling as well as general spam, X has been continually updating their spam policies. Some of the main takeaways of their policy include:
No fake accounts: X prohibits the use of fake accounts use for spam, abuse, or disruptive behavior. They seek out these accounts be looking for copied bios, stock or stolen photos and/or any personal information from the Internet, or intentionally misleading profile information.
Be careful about automation rules: X has quite a few automation rules which I recommend checking out for yourself, but a few important things to know: Don’t automat trending topics on X or attempt to influence or manipulate trending topics with automation. Don’t post multiple duplicate posts across one or multiple accounts you operate.
Avoid artificially inflating your engagement: It’s prohibited to purchase followers or engagement on X. It’s also against their policy to engage in “reciprocal inflation” by coordinating follow or engagement exchanges.
Misuse of X product features: it’s against X policy to send “bulk, aggressive, high-volume unsolicited replies, mentions or Direct Responses.”
Start Meaningful Tweet Threads (Threaded Conversations)
Something that’s super underrated on X right now is meaningful threaded conversations that break down a complex idea or analysis over the course of many tweets into a single thread.
Many of the same concepts we’ve talked abou
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