Structured markup, or Rich Snippets , or additional informational snippets about web pages, have always helped search engines “understand” the content of a web page and potentially lead to increased searches and hits.
Google representatives have said from time to time that sweden girls whatsapp number these elements are not used by the search engine to improve the visibility of a page. They have also said that adding structured markup will not lead to an improvement in the ranking of the page.
Well, that may change in the future.
During one of the Google Hangouts, John Mueller said that “ structured markup can affect ranking .”
As he said, “ Google does not use markup to rank pages, but may do so in the near future .” Here’s how he justified the change:
“ If we recognize someone who is looking for a car, we can tell that pages with structured markup about cars will be very useful to them. We won’t have to guess whether a page is about cars. ”
After a while he added:
" I think that in the long run, using structural markup can make sense. However, I cannot guarantee that using the right markup will automatically push a page to the top positions. We try to distinguish between pages that are technically well-made and those that have really valuable content.
A site is not good for users just because it is technically wrong ."
Whether structured markup acts as a ranking factor or not, it is worth adding it to your page.
We have known for a long time that describing elements on a page using rich fragments and Schema.org markup is well-received by the lordly Google search engine, helping it to understand even better what it is dealing with and what the contact and address data are that are so important to us. Not only does the search engine understand what is going on on the page, but it also gives the possibility to show certain elements of our page in its search results, which has a positive effect on the clickability of such results.