Here’s how to set it up (using the example above):

[Shakil1984]

Imagine that a Facebook user clicks on an ad about weight loss:

Obvi Facebook ad campaign example
That action provides strong evidence that the individual is interested in weight loss, meaning you can confidently personalize your popup messaging based on this information. You can even use the same product photo and offer a discount on weight loss products:

Optimize Facebook campaigns with personalized popup messaging
This will get their attention for sure, leading to new email subscribers and more customers.

But this is just one segment… there mexico customer email list might be another segment of users who respond to one of your Facebook ad campaigns about sleep recovery.

In this case, you definitely shouldn’t show them messaging about weight loss when you can respond to their interests by promoting sleep recovery.


This type of personalization can boost your popup conversion rates by 30-50%. Pretty impressive, right?


Create a new Personalized Experience
Create a personalized variant for the “better sleep” segment (e.g. include a product photo or offer a discount on only one product or one product category)
Target this new experience variant to this “better sleep” segment using the “Visited URL” rule
Optimize Facebook ads by using personalized popups
For a more detailed step-by-step guide, click here.