These content creators have perfected the recipe for SEO copywriting.
I want to quickly define a related tactic
called generative engine optimization (GEO), AKA AI engine optimization (AIO). GEO refers to optimizing phone number list content so it gets cited by AI search engines, like Perplexity and Google’s AI-powered features.
I’m focusing on what it takes to rank on search engine results pages in this guide. But if you haven’t dug into GEO yet, this guide to getting traffic from AI search engines is a great place to start.
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The complete guide to SEO copywriting for higher rankings (+examples)
The goal of SEO copywriting is to get found in search engine results and get people to click on your content. These steps and tips help make both happen more often.
Conduct keyword research
Keyword research is the task of finding the terms people use to look for things on search engines. Even though Google and its competitors are smart enough now to understand the meaning of web pages without exact keyword matches, it’s still a good practice to start with the best terms in mind.
Here’s a simplified version of how I find keywords
Start with a general topic: I think of a question my target audience has, like “how do I file state taxes,” or “what’s the best way to paint an exterior door.”
Find ranking posts: Next, I type in whatever idea I have into Google and see which posts are on the search engine results page (SERP) already.
Use a tool to find the right keyword: Finally, tool like Ahrefs to see which exact key phrases it’s ranking for.