As you have probably noticed, for some time now in SERPs for queries related to hotels or restaurants we only get three results with a map, while the rest of the results are hidden under the " show more results for: " button.
Today we have observed that results for every other industry are shown in this way.
Now, after entering a search phrase in Google sweden whatsapp number and adding a location to it, we will only receive 3 results with a map - let us recall that so far there were seven of them.
Of course, also general phrases for which Google presents personalized results, with the main focus on location, have received a new map view in the SERPs.
Results for 'dentist' – location Warsaw:
view serp dentist warsaw
Results after typing 'dentist Krakow':
view serp dentist krakow
Results after entering 'kindergarten warsaw wilanów':
kindergarten warsaw wilanow
What does this mean? Well, this is probably another dove's song , which we wrote about some time ago, and according to our predictions, everything is heading in the direction of 'GEO SEO' and personalized results.
Thanks to this, the results will translate even better into an exact match to user expectations, and when asking a question from Krakow, we will not receive results with companies from Gdansk.
Also read: Google will decide for us what is real and what is not
A nationwide view for certain phrases and industries simply does not exist, which once again puts "positioning" and "paying for positions" against the wall - and that's a good thing
Once again, welcome to the new world of personalized results, where location matters and your company should conduct extensive integrated marketing activities.