Attracting and converting brand new customers is harder than delighting and encouraging return business from existing customers. Not to mention that satisfied customers are more likely to recommend your brand to their friends and family, which also supports your acquisition efforts. Your loyal customers can become your biggest brand advocates.
Every brand should develop a customer retention strategy that works in tandem with its marketing, sales, and service approaches.
Not sure where to start? Here’ country wise email marketing list s your step-by-step guide to designing a customer retention strategy.
1. Assemble the right team
It’s important to start planning your strategy with the right people. In addition to C-level executives, your marketing, sales, and customer service teams should also be involved in customer retention. They will all play a role in executing your retention strategy.
While these three teams have different day-to-day goals, they all serve the same core purpose: delighting customers and building positive relationships. Marketing, sales, and customer service are all important components of your customer’s experience with your brand. Every customer will interact with messaging from these three areas of your business at some point in their journey, which will contribute to their impression of your brand.