SERP Drop? – Learn About Phantom2 Algorithm Update

[rumana966]

Once again, Google is making changes to its algorithm, commonly called Phantom – the second installment. The name was coined by industry observers because Google denies that the changes introduced a few days ago had anything to do with the well-known Panda and Penguin . However, the significant loss of traffic and the drop in position indicate that something is happening . Many sites that were affected by Phantom2 were also “hit” by Panda. This has led many to believe that this change switzerland girl whatsapp number was just a refresh of Panda or that Panda has finally been incorporated into the core algorithm, which is one of Google’s long-term goals. The theory is further supported by the fact that Panda has not been refreshed since October 2014. According to John Mueller, the recent drops in position that users have observed are constant minor algorithm updates, not Panda or Penguin. He also added that if he receives any information about a Panda update (which may happen in the near future), he will pass it on as soon as possible.

Phantom2 includes pages:
with ads and pop-ups at the top of the page – too many ads annoy not only users. It seems that Google pays more attention than before to the ratio of ads to valuable content. Which could certainly have had a negative impact on the drop in position.




with videos and intros when entering the site – intrusive, sometimes long and repeated videos or intros can also have an impact on the decline. Users are usually not interested in this type of intrusive attractions, and the only thing they are looking for on the site is content.
with duplicate content – ​​we have known this for a long time, but this time Google is looking at “how to” platforms where users themselves create tutorials, manuals, in which the content is often duplicated in different services. In the case of large sites, it is very difficult, if not impossible, to detect this type of content.
poor quality content – ​​next to duplicate content and low content, this is another factor that Phantom2 affects. To protect yourself from this, it is necessary to reliably fill pages with interesting and credible content.
with an uninteresting appearance - the site must be eye-friendly. Even the best quality original content needs an appropriate setting. Sites with a weak structure are susceptible to drops
with 404 errors – an excessive number of 404 errors is a clue for Google that the website is poorly run and does not need to be displayed high. A user who encounters 404s will not stay on the website for long either. Check in Google Search Console whether your website does not contain incorrect linking (especially internal).
with too many comments - of course there is no rule saying how many comments are too many, but if most of your page is comment content then you may be at risk of Phantom2