Here are different types of mobile marketing automation that you can use to automate your app marketing actions.
1. Lead-Targeted App Marketing Automation
Lead-targeted AMA uses historical data to create a marketing flow that is automatically triggered by users’ interactions with the app. These works by a data-based mapping and scheduling of lead magnets for a specific user segment, determined by factors like buyer persona, app sessions, the information they provided themselves, and the content they’ve subscribed to or downloaded. Marketing automation for apps is pre-defined, including the flow frequency, the time when it should be triggered, and the duration of each session.
This type of app marketing automation is built to identify customer behavior and events. While mobile marketing campaigns in this category are triggered in real time as users are navigating the app, the triggers must contain hyper-personalized messages to drive any result.
Tracking the key performance indicators throughout the campaign will help you determine the triggers that are working and those that need to be filtered. For example, you can offer discounts and coupons to returning customers that purchased an item above a specific amount or to customers searching for products on sale. The opportunities are endless, and e-commerce brands like Amazon are leveraging this real-time AMA. See an illustration for your inspiration:
3. Analytical App Marketing Automation
This marketing automation for mobile app data and trends is used to predict user behavior. Deeply analyzing their behavior and what informs their buying decisions, you can automate your in-app and omnichannel marketing to forecast future actions accurately. This can help you personalize your direct promos and offerings across multiple channels.
App marketing automation plus product recommendations not only save time but also reduce churn, increase user engagement, and gives your customers an unforgettable omnichannel experience.
Benefits of Mobile Marketing Automation
Build User Loyalty and Increase User Lifetime Value
Most m-commerce apps go from installed to just another square on a user’s smartphone in a matter of 24 hours. Loyalty-based mobile marketing automation systems that consistently deliver value to smartphone users are most likely to generate user retention and increase lifetime value. According to recent research, increasing your app’s retention rate by just 5% will result in over 2 times increase in profits.