For example, Microsoft developed Dynamics 365, which allows employees' tasks to be integrated into various game variants. Leaderboards, badges and rewards should provide the team with more motivation, job satisfaction and better results. The success of gamification on the work floor is mainly in the reward of small actions . For example, think of improving pipeline management : how many customers were approached in the past week? Was the size of the deal estimated correctly? And who has the highest call-back percentage? By adding these subcategories, you shift the focus from merely 'closing deals' to a broader spectrum of objectives, which ultimately all support better results.
Gamification: opportunities for social media
Although we have just seen that gamification is already a widely used tool for websites, apps and online marketing, the technique on social media is still quite unexplored territory. However, those who are creative enough will find numerous opportunities on social.
When setting up your Instagram account for gamification, you might want to look beyond your own account. Several companies are using linked accounts – turning Instagram into a true multi-level game.
Mercedes-Benz
For example, at the launch of its latest GLA-Class , Mercedes-Benz presented a whole framework of accounts that gave fans the opportunity to customize their own Mercedes. From a starting point, you could choose the color, rims, roof and grille, after which you were presented with the final product.
account linking
Also read: 5 lessons from cycling for a japan telegram data sublime customer experience
Schiphol
Schiphol also used the principle of account linking to 'develop' a game. Around the holidays, the airport presented the following treasure hunt for a golden Schiphol trophy. Whoever managed to find their way through the search images of different accounts could win a prize at the end of the hunt. An easy way to make your Instagram account a bit more exciting and increase engagement with your fans. Account linking can also be applied to other social media channels, in a modified form or not. What do you think of YouTube, for example, where you can easily link to other videos and websites with notes?
account linkingFor both gamification examples, it is a bit of a puzzle to set up, but no complicated techniques are involved. This shows that you don't have to be a programmer for the right applications of gamification.