Many companies like to have famous athletes as ambassadors. Brands that work with sports heroes in a more fitting way have an identity that is intertwined with them.
Just look at how Gatorade once handled Michael Jordan.
Gatorade helps you become the best version of yourself. You are the hero.
Nowadays we know Nike as a hero, but Under Armour also shows perfectly with this film what a hero is all about: It's what you do in the dark, that puts you into the light . Here too a well-known sports hero in the lead role: Michael Phelps.
Does the customer find his great motivator in you? Can he be a bit of a hero through you, then give him films that make him feel that way. So make your films tough and convincing, so that you are for your viewer the unambiguous archetype of the hero.
Archetype The Innocent – The Innocent
Do you give your customers the opportunity to believe in the good? Are you pure, optimistic and keep it simple, then you are 'the innocent one' for your viewers. In the past, Coca Cola was always mentioned because of the little bit of happiness you bought, but in recent years it has become difficult to prove that the sugary, plastic soup cambodia telegram data causing company still is. If you ask me, this archetype fits Zonnatura. Maybe it can find inspiration in the video of Qurrent to be able to pimp the brand, without losing its authentic identity.
Getting started with archetypes in video content?Buy Margaret Mark and Carol Pearson's book The Hero and the Outlaw, or check out these video content examples of the twelve different archetypes. Can you get to the core of your identity? Pick one archetype and stick to it .
Read up on
Choose an archetype that suits you best
Stay who you are, but only communicate with your archetype
Use archetypes as your friends
I'd like to end with one last tip: use the archetypes as your friends. Who do you go to when you want to laugh, who do you go to when you want to be comforted, or when you want to drink yourself to death?
And remember: there's nothing worse than your mother offering to take you to the club to have a really hard time together.