On an aesthetic level

[fomayof928@mowline]

In 2014 AirBnb does a complete rebranding, puts on a completely new dress, conveys new values ​​and lays the foundations to become one of the most popular and appreciated lovemarks in the world. The video it publishes about it is truly exciting. The announcement of the new identity, through such an evocative and inclusive video, manages to emotionally touch the right chords of the target audience. A story is told through an accessible language that has new values ​​as a common denominator: equality, belonging, discovery, internationality, sharing and security.


The best examples of 2020 Despite the pandemic situation, or even because of it, even in 2020, there are many companies that have undertaken and are undertaking more or less complete rebranding philippines phone number list activities. I will mention the ones that I personally appreciated the most, especially for the way of telling and arguing in support of the rebranding. 1. The first case of rebranding of 2020 that I propose to you is BMW, communicated between the end of February and the beginning of March.


On an aesthetic level, the impact of the new logo was very strong, so much so that it triggered several criticisms for the clear break with the past and the omission of the “sacred” black color, identifying the history of BMW. However, it is very interesting to read the words of Jens Thiemer (Senior Vice President Customer & Brand of BMW) who argues for the rebranding and the consequent restyling of the logo and brand identity as follows: “BMW is becoming a brand of relationships.