As of May 31 , Luckin Coffee had sold a total of 420,000 cups of its Raw Coconut series coffees ; on June 30 , Luckin Coffee said that its Raw Coconut series products had sold more than 10 million cups in a single month , setting a new record for new product sales. The narrative and competition among new tea drinks in pursuit of hit new products reached its peak. Major tea drink brands were trying to replicate the success of the domineering Yuyougan and Raw Coconut Latte. Some media reports used the phrase " there are too many new tea drinks and not enough niche fruits " to describe the grand occasion of new tea drinks looking for niche fruits and teas at the time .
Subsequently, products such as perfumed lemons, yellow peels, and kale were developed one after another. According to data from Huinong.com, the wholesale price of perfumed lemons was about 7 yuan / jin from July to October 2020 , and the wholesale price once reached 16 yuan / jin in March 2021. In mid- July , the price of yellow peels in Fogang County, Qingyuan denmark whatsapp number data was 5 yuan / jin, and the price of yellow peels in Nanshan District, Shenzhen was 25.12 yuan / jin, an increase of nearly 740% . However, the unstable status of the niche fruit supply chain has gradually been exposed. As the price of raw materials soars, even large companies like Nayuki Heytea have frequently fallen into procurement crises. the more money they lose, which has also caused leading brands such as Nayuki to start reflecting.
"In 2021 , we crazily launched popular products such as Yougan and Yashixiang, but in 2022 , Nayuki's pace of popular products slowed down. It's not that we are not launching new products, but that the competitive barriers in the entire market are relatively low, and the cost of imitation is also low. " A relevant person in charge of Nayuki said at the performance exchange meeting in April 2023 . On the other side of the narrative , brand collaborations have become more important. In 2022 , Nayuki first focused on joint ventures, shifting its strategy from brand image building to traffic event marketing.