The influence of digital marketing on your company's sales

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The relationship between sales and marketing is fundamental to the success of a company. This is because both need to work together to achieve the expected results. In fact, this has already been a topic we have discussed previously, highlighting the importance of this partnership in any company.

Today, we will show the results of digital marketing in sales a little better, highlighting the consequences of this partnership.

How can the sales and digital marketing sectors work together to improve the company's results?
In short, let's understand how this integration improves the performance of both sectors (if you want to know in detail, you can check out our article on the subject) :

Have access to sales leads to understand the profile of the customer who consumes something from the company or is even a potential consumer. The more data, the better it will be to define strategies based on this audience;
Use content marketing as a way to get new leads;
Monitor KPIs together to understand what is working and what needs to be adjusted.
With this clear basis of how working together works, let's better understand the impact that these actions will have on your business.

How does digital marketing impact a company's sales?
A few years ago, it was common for advertising hong kong phone number list campaigns to be present only in magazines, on TV or radio and to be much more generalist. The digital age has changed this approach completely, bringing greater personalization to strategies, with the aim of making them more assertive.

This was a necessary adaptation due to the change in the way people consume, which demands more direct and less impersonal communication. Companies that understood this new approach came out ahead of the rest, while those that stopped in time lost a lot of market share.

The good news is that this is reversible, as long as you start working on your online image as soon as possible. And for those who still have doubts, we will list some of the practical results of digital marketing for your sales:

1 – Better online positioning
Have you ever noticed that many people, when searching, rarely go beyond the first page of Google? Good digital marketing work in your segment can put your company in the top positions of the search engine, considerably increasing the chance of gaining new leads and, consequently, new customers.

2 – Working with a segmented audience
With better online positioning, you can achieve better results with targeted campaigns that speak directly to your target audience. With the acquisition of qualified leads, marketing and sales work together to nurture them.

At this time, it is essential for the departments to work together, especially when sharing information. With more leads, the greater the chance of winning new customers.

3 – Improved customer relationships
Simply being more visible will do little good if your company does not have an efficient strategy that convinces customers to buy your product or service.

The focus here is to invest in customer experience. And this can be done in several ways, for example:

Content that adds value to your brand and is of interest to the customer;
Personalized treatment on social media;
Provide content that convinces them to register on the company page. E-books, webinars, and other materials are usually a good option in this case.
Strengthening this relationship with the customer makes the sales team's process much easier, since we are talking about an audience that already has, at the very least, a liking for your brand or considers it an authority in the segment. In addition, the sales department will have more information to work with that lead.

Final considerations
In this article, we seek to expand a little more on the subject of the vital relationship between the sales and marketing teams. Achieving greater symbiosis between the two will be the great difference in achieving significant results for your company.

For those who want to have a digital marketing team that can work in harmony with their sales team, we invite you to learn more about Universo. We work with both teams to ensure that, together, the best results are achieved.