Black Friday 2022: tips for getting the best return on the date

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Black Friday 2022 is coming! We are talking about one of the main commercial dates and that in 2021 it moved around R$ 5.4 billion, with an increase of almost 6% compared to 2020. Considering that this year the date will be closer to normal, without interference or restrictions due to the pandemic, the tendency is for these values ​​to be exceeded.

But how can I make the most of this date to boost my sales? Check out this article for some tips so that your company can profit from the date.

First of all: be honest and make real promotions
This may seem like a strange warning, but it is extremely necessary to reinforce it, especially when it comes to Black Friday. The reason? Surely someone has come across a “promotion” that was not actually a promotion or places that increased the price a while before, only to return to the original price on the day, etc.

These attitudes, which unfortunately occurred in large numbers at the beginning of Black Friday in Brazil, caused memes such as “Black Fraud” and “everything for half the price” to become common on the internet during the date. Because of this, we have already had actions and many people going to Procon or even posting on Reclame Aqui about the misleading advertisements.

Even though today we have some people who are less poland phone number list aware and buy on impulse, the vast majority of consumers who wait for Black Friday have already been following the market for months in different places, looking for the best offers and promotions.

In other words, if the place tries to cheat the customer, it may not only lose them forever, but the negative exposure may tarnish its image with potential buyers. Therefore, if you are going to participate in Black Friday, run real promotions, as this will increase your chances of leaving the date with new leads.

World Cup and Black Friday: a unique business opportunity
We are indeed talking about a unique opportunity, since it was purely for climate reasons that the World Cup will be held at the end of the year. So this will be a rare date when two major commercial dates will occur simultaneously.

For those who have put together a strategic plan and anticipated this fact, the chances of an excellent return are immense. After all, we are talking about a period in which certain sectors have a rise in sales (although in the case of the World Cup, it is a niche commercial event).

This is a time when you can offer products to support the World Cup or to cheer for the national team, such as Black Friday promotions. Shirts, alcoholic beverages, snacks, TVs, sound systems, etc. For companies that work with this type of product, combining the two dates can be a great way to boost sales throughout the month.

Tips for enjoying Black Friday
With all this in mind, it's time to invest in strategies to get a good return during Black Friday. Check out the main ones:

1 – Define the period in which it will occur
Initially only on Fridays, today we have stores that do “Black Week” or even “Black November”, offering promotions for the week and month respectively.

Even though most of the main promotions are held on Fridays, offering discounted products during the week or month can be a way to attract customers to your company, especially if the ads offer good promotions. Even if they don't end up buying at that moment, the chances of them looking at your business first increase.

2 – Make a plan based on previous years
If you have already participated in other Black Fridays, you probably already have a good amount of information about the results of the event. Some of the main data you should take into account are:

Number of sales completed;
Bounce rate;
Accesses (total and number of simultaneous accesses);
Conversions;
Total sold and profit;
ROI (return on investment in Portuguese) of marketing actions.
Using this data, you will be able to understand consumer behavior, the successes and failures of your actions, and make the best possible plans based on this. If this is your first year, consider investing in a CRM system to store all the data obtained during the period.