Carnival Marketing: How to Take Advantage of the First Commercial Date of the Year

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2022 has begun and this beginning of the year is important mainly for planning the strategies that will be put into practice throughout the year. We previously talked about the importance of putting together a promotional calendar for this and now we will talk a little more about how to carry out marketing actions during Carnival, thus taking advantage of the first major commercial date of the year, especially for Brazilians.

If your industry has any connection to this holiday, it will be a great time to take advantage of one of the highlights of your year. However, if your brand is experiencing a slowdown during this period, don't be fooled, because it is also possible to engage it.

It is important to remember that this year there will be two different dates for Carnival: the holiday itself, at the end of February, and the samba school parades in São Paulo and Rio de Janeiro, as well as the street carnival in several cities, which will take place in April , due to the conditions caused by Covid-19. This could create a double opportunity for actions in the most popular festival in much of the country.

Carnival Marketing: How to Make the Most of the Period
First, you need to remember to organize chile phone number list your promotional calendar, because with it you will already have a plan ready on the eve of the period. Therefore, you need to know the target audience you want to reach during this period, as well as your goal, so you can plan marketing actions for Carnival.

Are you looking to increase sales? Engagement? Invest in the company's image? Depending on your needs, different strategies will need to be thought of to reach the desired audience. For example: if your idea is to reach a younger audience, a more informal, relaxed language, as if it were a “friends’ conversation” will have a better result.

Meanwhile, if the business is B2B (or business to business, in Portuguese), a more formal approach will yield better results. Another important thing is to invest in the experience, in promotions that can generate engagement, especially since this date is a great time to offer functional gifts to the public.

How to make the most of the date when it has no direct connection with Carnival
It is well known that Carnival is not a boom date for all companies. It is also a time of growth for the travel market (and everything related to it), as well as for beverages in general, whether alcoholic or not (although the former is much more prominent). Other segments end up growing significantly, such as pharmaceuticals, everything related to costumes, bars and restaurants, etc.

For this reason, one might wonder whether this period could be favorable for companies that normally experience slow periods on this date. And the answer is yes, it is possible to take advantage of this date. First, observe whether your persona is effectively engaged with the date or not. If so, social marketing can be an efficient alternative to reinforce your brand. Reminding people to consume alcohol responsibly, not to drink and drive, against harassment, among others, are just a few examples of how you can take advantage of the date.

However, there is an even better situation, which is when your target audience doesn't like the date. In this case, Carnival marketing can be done by offering alternatives to those who don't want to watch parades, who don't want to go to street parties, etc. The possibilities vary according to your area of ​​activity, but just to give one example, streaming services can take advantage of the period to sell themselves as an alternative for those who want to "forget" Carnival and enjoy the date watching other things. Health professionals can also think about different hours during the holiday for those who want to take exams and take care of their health, but can't do so on weekdays.

Plan your marketing actions with Universo Comunicação e Marketing
Are you thinking about how to use Carnival marketing in your organization? There is still time to plan and execute a special strategy for this date. Talk to the Universo team and schedule a meeting right now so we can suggest ways your company can follow during this period!