It is one thing to spend more money

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On traffic and hot products, rather than on peripheral promotions. Therefore, if you have money, spend it on conversion rate first, which is common sense. Therefore, after a product becomes a hit, the first thing to do is to layout online channels, so that more channels can take over the traffic brought by the product in terms of convenience and consumer channel preferences. As for whether to promote products, of course we have to do it, but the logic of promoting products may need to be combined with more thinking . It is necessary to promote both products and brands. This is why we need KOL + KOC ; the combination of top and waist; the method of ordinary people and customers posting orders. Planting grass is a technique, which is physical.



How to plant grass is a way, which is metaphysical. For example: When Perfect Diary was first established in 2017 , it did not adopt an omni-channel, multi-media approach to lay out content, but instead put all its resources into Xiaohongshu . With the help of Xiaohongshu 's traffic bonus, a pyramid-style layout is adopted: including top and mid-level influencers, as india whatsapp number data well as passers-by and amateurs for large-scale advertising (top influencers for product endorsement, mid-level influencers for large-scale promotion, and passers-by and amateurs for customer testimony). The lower the frequency of advertising, the more budget there is. Take Double 11 and 618 as an opportunity to concentrate all.


Artillery fire at a city gate. 03Finally , the brand Traffic + channels + promotion, will eventually settle on the brand. This is the brand's No. 1 position, something that should be thought of in advance and understood long ago. That is: open up channels through hot products, promote promotion outside the site to release signals, and finally achieve brand success and occupy the mind. Otherwise, traffic will only become more and more expensive. This year's traffic is more expensive than last year's, and next year's traffic will be even more expensive. The so-called platform bonus is just a loss-making business. The sign of a mature platform is that there is no traffic bonus, and everyone competes for conversion. Brand is something to be proud of. Everyone who makes products wants to create a brand, especially those who are the No.