The marketing model is relatively

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Because new consumer brands are in the " from 0 to 1" creation stage, the efficiency of market development and the quality of marketing will directly affect the survival and development of the enterprise. In contrast, for mature large enterprises and brands,systematic, and the importance of marketing innovation is not high.


there was already a widely circulated marketing strategy for new consumer brands in the industry, namely , " a new brand = 5,000 Xiaohongshu posts + 2,000 Zhihu Q&A posts + Wei Ya and Li Jiaqi's product promotion " . Countless new consumer brands quickly gained scale and capital favor through this strategy. But obviously, this strategy has been indonesia whatsapp number data falsified today. On the one hand, it is because the brand communication environment is changing too fast. The original traffic depression has now become a red ocean. The appeal of the two major anchors, Li Jiaqi and Wei Ya, has gradually declined. Self-broadcasting has gradually become a must for brands.



The routines of two years ago are no longer cost-effective. On the other hand , this marketing combination has been proven to be incapable of bringing in repeat purchases and profits. It is a product of " Internet thinking " that was accelerated by the capital market . It deviates from the essential laws of the consumer industry, ignores the value of the product itself, and also ignores the real consumer needs, resulting in " Internet celebrities being unable to remain popular for long . "