In the entire traffic marketing conversion chain

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The conversion can be achieved by volume, bringing short-term business growth. However, as the platform traffic costs continue to rise, the phenomenon of " there will be conversion if the traffic budget is increased, and growth will stop immediately if the budget is reduced " has gradually emerged . It is difficult for brands to expect to surpass their competitors through this single means.reaching users at high costs seems to convert enough target users, but in fact.


There is no deep interaction between you and the users in terms of positive and negative feedback. It is difficult to truly establish user minds, and naturally it is difficult to form user stickiness. In summary, traffic israel whatsapp number data marketing is “ measurable, evaluable and controllable ” and is an important “ tangible ” tool for brands during their period of confusion. However, because of its overly conversion-oriented advertising content, companies lack deep interaction with users and lose the opportunity to output brand added value. This is not a high “ cost-effective ” option for long-term brand building . Brands can be used but should not be overly relied on. 02 The multi-dimensional value of hot marketing Next, let’s talk about hot spot marketing.



Compared with traffic marketing, hot spot marketing can also achieve the effect of widespread publicity, but if it is measured by " quick results " and " direct conversion " , it is naturally slightly inferior. However, hot spot marketing has its irreplaceable point - strong interaction, especially in-depth interaction with users in topics that everyone participates in. We can look at the value of "strong interaction" from the perspective of communication. The impact of advertising itself on people is actually very short-lived, and it will be forgotten by people as time goes by. Therefore, in the process of brand marketing, even if the target users are covered by information.