How to write a powerful text message?

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You have decided to launch a direct marketing campaign but you don't know where to start? As you probably know, SMS is a powerful tool that will allow you to reach many prospects in a short time. Nowadays, 95% of French people have a mobile phone and check it for almost 1 hour and 42 minutes per day on average. This is why SMS has become the most impactful and effective channel to reach your target .

First of all, you should know that since the number of characters is limited, you will have to be convincing by writing your message in 160 characters maximum. Your message will therefore have to be clear, it will be a question of capturing the attention of your recipient so that your text message does not end up in the trash!

So how do you do it? In this article, we’re going to give you the keys to writing a powerful text message.

We recommend that you are:

1. clear
The first aspect that you must take into account when designing your SMS campaign is clarity. Indeed, your target must be able to answer the following four questions: Who? What? Where? and How? The advertiser and the commercial offer must be easily identifiable. You can integrate your identity by personalizing the sender's name or by mentioning it in the body canada phone number list your text. Your commercial offer, for its part, must be catchy while remaining simple and understandable. We strongly advise against using abbreviations that can harm the proper understanding of your message, because not all of your recipients are necessarily comfortable with this language. Another golden rule, but we suspect that you already know it, avoid spelling mistakes that could discredit the image of your company. Finally, do not overuse capital letters which could make your message too visually aggressive.

2. eye-catching
As we told you previously, your commercial offer must be catchy. First of all, you must find the right hook with keywords that arouse interest , you can put it in capital letters in order to capture a little more attention. You can use words like: "NEW" - "SALES" - "PROMO" - "OFFER OF THE MOMENT". Then, you can use the notion of "urgency" by integrating a deadline into your offer, so that recipients interested in your offer will be obliged to respond quickly. Finally, you can create a feeling of exclusivity in your recipient by specifying that your offer is intended for loyal customers for example or "VIP" customers.


Section 4
This last section highlights the contact link. Here, we have chosen to insert the website, but you can also enter a telephone number.

3. structured
Here is the structure that we recommend you use to write your SMS campaign. It is important to air the message well and insert line breaks between each section.



Section 1
This is the sender of the message, so you. It must allow for quick identification by the recipient, you can directly insert the name of your brand or your activity, as in this example "My Optician", which could very well have been "My Pizzeria". Adding the prefix "My" allows you to create a notion of proximity between you and the user.

Section 2
Here, we are talking about the notion of "hook", this very important sentence must arouse immediate interest in your recipient. It must also situate the context of your offer.

Section 3
In this third section, you must talk about your offer in a clear, brief and catchy way. Do not hesitate to capitalize the words that seem important to you (without overusing capital letters).

You now have all the keys to launch your direct marketing campaign!