More and more advertisers are using Facebook to communicate.
A real tool for your digital marketing, this solution allows you to create an advertisement quickly. Running an advertising campaign with sponsored links allows you to reach a specific audience. Interests, liked pages, locations, demographic data or behaviors, many solutions exist to find new customers. However, placing ads on Facebook ads without a real strategy can seem ineffective. Solutions exist to better choose your audiences, reach more potential customers and have a better conversion rate . The Facebook pixel is therefore an asset to use without moderation.
What is a pixel on Facebook?
The Facebook pixel is a powerful tracking code, offered when you carry out advertising campaigns for your website. In concrete terms, it represents a few lines of code to add to your website. It has nothing to do with the pixels on your computer screen. Like a Google Analytics script, the pixel records the data of all visitors who view the pages of your site france phone number list Whether they come from Facebook, Google Ads, Bing Ads or organic referencing, all actions are then recorded. Subsequently, when you want to carry out an advertising campaign, you can use all the data to improve your conversion rate and hope for a better return on investment.
What is a pixel on Facebook?
The pixel is quickly installed on all types of sites. Whether it is a cms like WordPress and Prestashop or a custom solution, the script must be added before the end of the head tag of your site. When you use Google Tag Manager this is relatively simple to add without entering the basic code. A Facebook guide is available online to help you add the piece of code. If you would like to be accompanied in the installation, we remain at your disposal.
How to use the new Facebook pixel?
Adding tracking allows you to capture a lot of information about your traffic. We will list the possibilities offered by the pixel and how to use it in your web marketing strategy . Follow the steps to create a successful campaign.
Obtain and analyze statistics
Once the code is added, you can get custom statistics. Landing page, carousel, drop-down menu or contact form, you can easily track all interactions on your site.
Create Custom Audiences
The Facebook pixel gives you the ability to easily create different audiences. This then allows you to achieve real targeting. You can therefore direct your advertising campaign according to the audience created. Let's take the example of an online sales site for ready-to-wear clothing. You can decide to target only women who have viewed the swimsuit category. This then allows you to create landing pages with conversion objectives . Customizing a landing page improves your conversions and therefore your turnover.
Review events
When an Internet user goes to your site, it is important to follow their journey. With the Facebook pixel, you can record different events in order to create audiences. For example, you can create an audience with Internet users who have validated an order or who have visited a thank you page. This allows you to subsequently optimize your advertising campaigns.