Well, in that moment, or rather in this moment, because it has already arrived and we are now up to our necks in it, the temptation to delegate any task to artificial intelligence will be a nasty beast to fight. Because many companies are already 'creating' (note the quotes) their content, leaving everything in the hands of AI. And this is not the right way to go .
You see, as much as AI is revolutionizing the web, the india phone data paradigm in digital marketing remains the same: give users what they need and build an authentic relationship with them . Artificial intelligence can be powerful tools for creating content quickly and in large quantities, but the risk is that such content becomes banal, devoid of personality and, above all, of relevance for those who use it. AI as what it is, that is, a tool .
And a tool is made to be used, not to use. This is the concept around which the intelligent and human use of AI must gravitate, a concept that I analyzed in more depth during my speech at TEDxLegnano and which you can view below. Therefore, the advice I would like to give you is: if you want to exploit artificial intelligence for your business, and you would do well to do so given its great potential, do it in order to multiply what you already do , not to replace it with what that she decides.