In China, brand reputation makes a difference more than anywhere else.
Chinese consumers do not trust new brands and are not willing to take risks, resulting in very low conversion rates.
Therefore, building brand awareness should be the foundation of the marketing strategy.
For unknown brands, selling online in China can be a challenge.
To improve conversion rates and ROI, brands should adopt an omnichannel marketing strategy.
Build Presence on Baidu Baidu is the dominant search engine in China, equivalent to Google.
The difference between them is that Baidu controls most of the search market in China.
Baidu is the first place Chinese consumers go to find brand ghana whatsapp resource information (just like we do on Google), so in order to rank high in search results and get noticed by Chinese people, it is important to have a good Baidu SEO and SEM strategy.
There are many ways to do this, but the most effective way for international businesses is: hosting your own website in mainland China and participating in forums and Baidu communities.
Chinese buyer, make him understand the value and quality of your products, and thus trust your brand, your website should follow some rules: It should be in Mandarin, because it is easier and more reliable for Chinese people.
It should have localized content and design (for example, Chinese people like multi-colored and informative websites) In addition to ranking on Baidu, your website needs to: Be hosted in China Have an ICP operating license Use Mandarin, because Baidu only recognizes Mandarin and gives priority to Mandarin websites hosted in China.