Apply psychology, organize your sales team, and sell more

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Written by Chema Garcia
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The figure of a good salesperson is in high demand by any company . Organizations need workers who know how to connect the productive gear with the market to make the chosen business model effective and receive the income that allows them to finance their activities and make a profit.

Psychology plays a very important role in the connection with the market. Whether transactions are between companies or with individuals, buyers will always be people, so knowing the psychological aspects that condition the sales process is essential .

Psychology to sell more
Sales work in 2023 has become more complicated than it was a few years ago. Previously, the figure of the seller dispelled an aura of knowledge and reliability for the buyer, as it usually honduras phone data involved the connection with data about the product and the possibility of comparing between several options. Today, the existence of thousands of online stores, product comparison websites and user review services means that the buyer already has a pre-established opinion and it is more difficult to close a sale.

To try to alleviate this situation, the ideal is to work with several concepts:

Seller skills and knowledge
The salesperson is a figure who works with the client's trust . Earning that trust depends on his or her aptitude for the job and motivation, but also on the knowledge he or she demonstrates. Knowing how to highlight the characteristics of the product and the benefits it brings to the worker is essential, but also knowing how to influence him or her, for example, with the right moment to present an offer or a product or service complementary to the main one.