The “Elevating Sales” space featured spokespersons from Canva , JME Ventures , and Revenue Squared , who discussed techniques for growth through sales and the role of artificial intelligence in current processes. They discussed whether tools such as CRMs are in danger of disappearing and the relevance of one-to-one communication today.
The last panel of the first day, “Marketing is not dead… it’s back to Growth!” , brought together marketing leaders from Trucksters , Cabify , Clikalia and Freepik . Carlos Cantú , former CMO of Freepik united states of america number data highlighted the value of the brand: “Data gives you the solution, but when we create a brand, the connection we seek is emotional, that’s what allows us to build.” In addition, Cantú left us with valuable lessons based on his experience in this field: “When you create a brand, data doesn’t give you the solution, you have to trust your intuition, because the value is real.”
The day concluded with presentations by Maja Voje , author of the book “Go-To-Market ,” and Tomás Pueyo , who captured the attention of attendees with his presentation on how to create engaging and disruptive content. Pueyo emphasized the need to deeply understand the audience and use powerful narratives as a key factor for the growth strategy.