if you are launching a new project and want to avoid problems, you would do well to first understand what link building is to understand why it makes so much sense to focus on brand-type anchor texts. In two words: you must include the name of your site as anchor text. I will never tire of repeating it: the basis of well-done link building revolves around our ability to make the link profile of the site we are working on credible.
Especially when the site does not yet have a structured sweden phone data positioning on search engines, the goal should therefore never be to manipulate the SERPs, on the contrary, to focus mainly on the diffusion and valorization of the name of the site (even better on the brand). Once the initial phase is over (which can last from one to 23 months) you can then begin to alternate brand keywords with manipulative ones, and in these cases it will be a good idea to focus first on the pages that are starting to rank on search engines for keywords of our interest.
Here. In my opinion, this is the best strategy to carry out a new link building campaign, avoiding any type of problem in 99% of cases. By acting well, you will acquire a solid, credible and structured link profile that can be pushed further even with manipulative keywords, so as to bring home an ever-increasing number of conversions on the website. One of the most common traces that SEOs leave during link creation concerns, not by chance, the distribution of exact match anchor text.