Vtex has the largest office in Europe in Barcelona, where they have a large User Experience team (+60 people). “Technology will always be a commodity” , reasoned Santiago Naranjo for choosing this city. “Some will have a 1 or 2 year advantage, but they will always catch up. The difference is in talent and creativity. And human beings have that, especially young people. And where do young Europeans like to be? In Barcelona . ”
In fact, without having any specific plans or dates, he said he had the idea of creating development teams in Spain in the future.
Future-proof platform
"The moment you launch a platform and say it's future-proof... it's dead ," Naranjo explained. They define Vtex as a future-proof development platform . They have created it open so that any developer can create their own modules on top of Vtex, under the infrastructure, security and hosting of their project.
Liveshopping
What is missing for live shopping to take off in Europe? Live afghanistan number data shopping will be a huge wave that will overwhelm those who do not get used to using it quickly ,” Naranjo theorized. “When everyone is at that stage, those who do not know how to adapt will not even know how to start. The great challenge is that brands must give up control… and it is very difficult for them. For successful live shopping, you must be open to an influencer, a social seller saying whatever they want. You have to internalize and live with that loss of control.”
Why Vtex?
Vtex is the absolute leader in eCommerce platforms in Brazil and Colombia, a benchmark in the rest of Latin America, but not so much, at least not yet, in Spain. When asked about his arguments to convince European players to choose his company, Naranjo said: “We are the only ones that only make money if customers make money. We have the best eCommerce team in the world and we only dedicate ourselves 100% to making eCommerce. Gartner rates us as the best eCommerce platform according to brands. We are listed on the stock market, growing in results by more than 20% worldwide and we make a profit. These are, I think, good clues that we lead by example, we manage our company well, we will know how to help others.”