By Astrid Ruiz
Marketing4eCommerce Editor
TOOver the years, the Kardashians have managed to build a whole media phenomenon on which to base their empire. And, although this famous clan is known by one surname, the reality is that it is made up of another: Jenner. This corresponds to that of the youngest members of the family, Kylie and Kendall Jenner , who have become true icons for younger generations .
Although both began in the shadows of their older sisters, most notably Kim Kardashian, thanks to the reality show Keeping up with the Kardashians they have managed to build their own identities. In addition, they have known how to take advantage of the full potential of social networks to raise their own personal brands and accumulate an impressive fan base. Specifically, Kylie is the fourth most followed person on Instagram (399.4 million followers) , and Kendall has 293 million on that platform.
But let's find out a little more about how the Jenners managed to win the hearts of millions of fans and how they turn every brand they consume into gold . Like the case of Estrella Galicia , which touched the sky last weekend thanks to some videos of the sisters singing while drinking some of the brand's beers.
Kendall Jenner: world catwalks, a tequila albania number data brand and the face of major brands
Kylie Jenner: Viral Entrepreneur on Social Media
Kendall Jenner: world catwalks, a tequila brand and the face of major brands
Born on November 3, 1995, Kendall Nicole Jenner made her first public appearance in 2007 on her family's reality show, Keeping up with the Kardashians, as well as in the various spin-offs that followed: Khloe and Kourtney Take Miami, Kim and Kourtney Take New York and Khloé & Lamar.
Within the television industry he also had other appearances, such as in the music video of the band One Call , "Blacklight", he played the character AJ in an episode of Hawaii Five-0 and lent his voice to give life to Strawberry in The High Fructose Adventures of Annoying Orange.
Her modeling career began in 2009 at the early age of 14, when she signed with Wilhelmina Models for a Forever 21 campaign. In 2011, she made her debut as a runway model during New York Fashion Week, which opened the door for her to participate in many more events and appear on the covers of various magazines, such as Kiss, Vogue, Seventeen, Looks, Raine, Elle, Lovecat or Flavour Magazine.
After several years of participating in multiple fashion shows, in 2017 Kendall became the most searched model on Google and the highest paid , according to Forbes, replacing Gisele Bündchen, who held this position since 2002.