Strategic Revenue Growth Specialist

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Columnist In the past decade, the model has more or less become the industry standard and is also a growth tool used by many products. In this article, we focus on analyzing the value behind the growth model in online digital channels and the design thinking and policy exploration brought about in the application process. In today's digital business environment, successful practitioners often break through the siege by relying on a deep understanding and practical application of a certain application analysis model. Among the many models, there is a classic model growth model that has been applied to various fields since its appearance, like the Internet Bible.


The growth model is also called senegal whatsapp phone number the growth funnel model, which aims to help companies understand and optimize the user growth process of products or services. This model contains five key links: user acquisition, user activation, user retention, user conversion, and user communication. It was originally developed by entrepreneur Dave McClure, Silicon Valley investor and founder of a business accelerator company, to help entrepreneurs know how to measure and optimize performance at each stage of the customer life cycle. Later, the concept of "growth hacking" was proposed, and the model was integrated into the growth hacking system. At the same time, a large number of related books came out, including the familiar operations book Growth Hacker.


Only then did the model become widely known. This model has more or less become an industry standard in the past decade, and it is now a growth tool that many products are using. Its existence provides startups and product teams with a standard operational growth program framework that clarifies how to attract, activate, retain users, and maximize revenue and promote dissemination. It covers every key link in the user life cycle and is an effective tool for understanding, analyzing, and optimizing products. In addition, this model is also known as the "pirate model" to guide companies sailing in the ocean of the Internet to find valuable wealth.