In addition to Gmail, Google Adwords and Google Analytics, solutions that many people and companies already use, there are a number of free tools that Google makes available to any user. And SMEs can get a lot out of them. In this post we will talk about the top 10 free Google tools.
What are the top 10 free Google tools?
1. Google My Business
Nowadays, we can practically say that if your company does not appear in Google search results ( SERPs ), it does not exist. Appearing on Google is essential to give visibility to your company on the Internet, and this is easy to achieve thanks to Google My Business .
This tool, in addition to facilitating the creation of your business's website if you do not have one yet, facilitates the presence of your company in the Google results list, on Google Maps and on Google+.
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In addition, whenever someone iceland number data directly searches for your company name, a tab will appear where you can post photos, specify the address and business hours, include updates – such as offers or product news – and allow your customers or users to leave reviews, which you can also comment on to encourage communication with your audience.
For example, this is how Holded 's Google listing appears :
Holded
2. Think with Google
If you didn't know Google My Business existed, then you probably don't know Think with Google either .
It's a tool full of resources for marketing professionals to stay up to date on marketing trends and campaigns. On Think with Google you can find everything from market research to infographics, advertising trends, and a host of articles and success stories that will help you grow your business.
3. Google Alerts
Have you ever had your business mentioned in an online publication and only found out about it months later? If you don't have any PR monitoring your business' mentions online, you can always rely on Google Alerts .
This tool allows you to quickly and easily set up alerts for any keyword you want. It can be the name of your company, your main competitor, or a technology or trend you want to be well informed about.
Once you've set up your alert, you'll receive an email every time your selected keyword is mentioned in an online publication. You can choose the frequency of this notification, as well as the language or region in which you want Google to track mentions.
This way, you'll always be informed every time your company's name appears in any online publication and you can help spread the news through your social networks and thus amplify the reach of the publication. Contributing to the dissemination is a way of thanking those who have mentioned your business.
4. Google Trends
Google Trends is a tool that allows youto explore the popularity of a keyword or expression over time, and compare it with another. It allows you to filter by country, by different time intervals, by categories and by type of search: web, images, news, Google Shopping or Youtube.
This tool is not only useful for marketing professionals, as it helps them decide which keyword to use, but it can also be used to detect market trends and improve your company's product catalog, for example.
5. Google Forms
Have you ever considered doing a survey of your customers in your company to find out their level of satisfaction and find out where you could improve? Conducting satisfaction surveys is becoming more and more common, as it is essential to know what customers think and thus be able to improve our products or services.
To do this, Google offers a free tool that, like the rest, is very easy to use: Google Forms . Creating the survey is very easy, and you can leave the design plain or choose one from the gallery of templates it offers.