Change of the logo of the social network Instagram.

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First, you need to conduct a market study and evaluate your competition, your target audience (the one you want to retain and the one you want to attract), your positioning in the current market and your goal.
Next, take a look at your name, logo, colors, tagline, and even typography . You may simply need to give everything a little modernization, either because it's outdated, or because the quality isn't good enough. Give your brand a fresh look!
Remember that if you have a website, it should reflect your entire corporate identity . It makes no sense for your corporate color to be, for example, light blue and the predominant color on your site to be yellow.
Take a look at the best color combinations and check out this article on the meaning of colors in marketing.
The brochure and packaging must include all aspects of your corporate identity. The brochure is nothing more than the advertising leaflets for your brand. Packaging is the temporary packaging of a product. In marketing, both concepts are widely used to differentiate yourself from other brands. If you make changes, these must also be reflected in these aspects.
Communicate the changes! If you don't announce macedonia phone data that your brand has changed, your customers may get confused and think it's not you. Look at how big companies announce a new name, color or slogan. You have to announce that you have changed and why ("We want to get closer to you", "You'll find us better now", "We are friends of the Environment", etc.).
Check out some examples of makeovers from well-known brands here and get inspired!

Instagram logo change


There are many reasons why a company decides to change : change of strategy, business expansion, new name, attracting new leads, or a new product line. The most important thing is to learn how to plan and translate these changes into the vision of the clients. If they are able to associate it with your company just by looking at your logo or anything related to it, that means that you have defined your corporate identity well and that it is giving good results.

If you are more interested in these types of topics, you are in the ideal place to develop it. Access our selection of communication and marketing courses and train in an essential area in any organization.