Sales hacking: how to speed up the sales process

[jrineakter]

Sell, sell, sell! This is the most important thing for every business. We entrepreneurs know this and that is why we never stop asking ourselves: how can we increase sales? What strategies will help us improve the conversion rate? Is it possible to increase sales if I have few resources? The answer is yes. How? By applying sales hacking techniques. Below we will see what they consist of.

What is sales hacking?
Sales hacking involves applying growth hacking techniques to direct sales . It's about being really creative and efficient with the resources we have at our disposal to close sales more quickly.

Here are a couple of definitions:

Tricks, techniques, skills and innovative methods to increase productivity in the sales process.

Strategies and techniques that indonesia number data help us sell more using fewer resources and in less time.

This is great for startups or companies that have just been born because if they do not generate sales, they will exhaust their resources and have to close the business.

How does sales hacking work?
To understand how the sales hacking process works, we must first be clear about what the traditional sales procedure would be.

Traditional sale
Traditional sales follow the following procedure:

Determine who your customer is.
Establish initial contact via email or phone call to arrange an appointment.
During the visit we analyze what the client needs, why they need it and how we can help them.
We can all agree that we need a lot of resources (time and money) to get an appointment and, even more, to close a sale. And direct sales have many problems. You may call and the person in charge may not be there or cannot help you, may not want to talk to you or, even worse, may say yes but then change their mind or not show up for the appointment.

It will take a lot of time and a lot of salespeople to insist. It takes many hours to get a single visit. You have to “work” each potential client one by one. And if you work hard enough, you will get an appointment.

What sales hacking does is transform this sales cycle to accelerate the processes at each stage.

Inbound marketing
Sales hacking goes hand in hand with inbound marketing. The first thing we have to do is attract a large number of users interested in our products. Let's look at the sales cycle applying sales hacking techniques :

Attracting traffic using the inbound marketing methodology. It involves getting the largest possible number of leads by automating the process.
The next step is to identify the leads that are most likely to convert.
We choose those leads with whom it will be easier to close the sale and establish contact with them.
Someone specialized calls the client and is able to give him the attention he needs, as many times as he needs it. This person does not have to be an experienced salesperson, but someone who knows the business in depth. It is about providing value to the potential client.
Sales hacking
We have already seen that a sales hacking strategy must necessarily go hand in hand with inbound marketing so that the leads themselves come to us.
However, we must also carry out a direct sales strategy . And the first thing we have to do is find out where our potential clients are. How? Let's give an example:

Obviously, we don't have enough resources to invest in Google Adwords campaigns, nor time to wait to reap the benefits of SEO. If you have perfectly defined your client, we can go and look for them, for example, on LinkedIn . Either directly if we know the company's domain or through LinkedIn groups.

We explain how to define your client in the first section of our article How to get more clients?

Another way to obtain emails is to use web scraping techniques , which are programs that extract information from websites.

Once you have their email address, the next step is to write to them. It has to be a personalized email, sent one-on-one, with a clear and concise message. Avoid advertising techniques. Don't try to sell them anything, offer them value. How can we automate the sending of emails?

Automate sending emails
Don't use email providers like MailChimp. We'll go straight to spam and our reputation will be seriously damaged. Instead, there's what's called Mail Merge . It's an Office feature that auto-fills fields so we can produce repetitive documents that are also personalized. This way, we can send the same original document to several people by making the corresponding changes.

This involves creating a list with the name, company, position and email address of all the people with whom we want to communicate. Next, we prepare the email we want to send and the system will fill in the previous fields. Finally, the emails will be sent to each address you have indicated.