So that the concept can be packaged to be more attractive and resonant.

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Exploration of application scenarios The scene is where the concept works, so the grasp of the scene is also the key to developing the concept. Whether your concept is used for advertising, product packaging, or for leaders to speak on important occasions, the direction of concept packaging is different for different scenes. To understand the demand gap of the concept, in a nutshell, is to figure out to whom and where to spread it. This is what you need to think about and understand clearly before developing the concept. 2. How to create a concept alive In order to package a good concept, find out what is lacking.


After speaking, you can start to think. There may be many ideas , but here are a few commonly used ideas for reference: 1. English abbreviation method Through concise and powerful English abbreviations, the number library concept can be expressed more accurately and concisely, so that people can remember your concept at a glance. This method can be a creative transformation or abbreviation of the original word, or it can be a combination of the first letters of multiple words. Common combinations include NEW , NEXT , etc. Each letter N , E , W represents a concept or product strength. It should be noted that you should not let your concept become a tongue-twisting stumbling block. The transformation or combination of English words should preferably be common words.


So that the concept can smoothly slide through the hearts of consumers. 2. Digital formula method Use the combination of numbers and formulas to make the concept expression more concise and clear. After all, we are now in the era of fast food. Numbers and formulas are not only intuitive and concise, but the key is that formulas have a consensus in people's minds and can quickly convey the core information of the concept. The formula method is good because the formula not only expresses the elements, but also shows a certain relationship between the elements. Therefore, in order to make the information you want to spread more meaningful and interpretable, the formula method is a good choice. 3. Symbols .