Not to mention that a card full of information attracts conversions much more... and in the end they are the ones you want, right? 2) Reviews If we talk about the local pack, reviews are the second most important ranking factor. But which reviews? Those of any platform? Nein, nein, nein. Only Google reviews , the only ones that the search engine trusts 100%. The ranking factors considered to qualify reviews are: Score .
However, we are not just talking about the famous stars: studies sri lanka number data by in sentiment analysis by Google . Amount . Obviously many reviews are better than few… but quality also plays an important role. Presence of keywords in the review text. So far everything is clear, right? Ok, now let's take it one step further. Let's think about reviews (and reviewers) in terms of entities.
We said before that people are also classified as entities by Google , right? We will therefore have an entity (person) expressing a vote or opinion on another entity (the company). But not all person-entities have the same weight… If your restaurant receives a positive review from Joe Bastianich, do you think Google will rate it the same as Roberto Serra's? Obviously not! To this it should be added that the user-generated content of the reviews helps Google to better understand your entity.