When customers complete a deal

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And the handover is completed smoothly, they will be more willing to continue to repurchase. Second, customer- centric marketing is a win-win situation Customer -centric marketing is not easy. Although we can discover, analyze and solve problems from the customer's perspective, under the pressure of internal KPIs , we often have to return to self-centeredness and sell inappropriate products to customers. Doing so not only hurts customers, but also harms our own interests. Looking back at the skit "Selling Crutches" at the 2001 Spring Festival Gala.


Zhao Benshan sold a pair of crutches to a healthy stranger through clever rhetoric, but Fan Wei ended up thinking that he had a problem with his IQ and even asked Zhao Benshan to take the responsibility. This is actually a phone data lose-lose deal. For ToB digital product businesses, continuous renewal and repurchase are crucial. Only customer-centric marketing can bring real success . Salespeople also need to understand this concept, realize that the company's development requires the success of customers, understand the customer life cycle value, create value for customers, and help customers achieve their vision and goals, thereby improving customer management level and efficiency. Only in this way can we achieve a win-win sales. Third is .




Marketing creates value for customers In the business logic of ToB digital products, customer success is the key to sustainable business growth. This is because our services can continuously create value for customers, especially through the SaaS subscription system. When building a digital marketing system, it is also necessary to be customer-centric, think and solve problems from the customer's perspective, and describe the customer's full experience, including the process from customer awareness to procurement, use, and then to the choice of continued use. The ultimate goal is to help customers achieve their vision and goals , grow their business, help customers succeed, and create value for customers. In order to achieve true ToB digital marketing.