For example: products with rigid demand and pain points

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commodities with strong self-propagation or self-fission, brands with strong circle identity appeal, etc. After looking at the relationship between super selling points and products, commodities, and brands, we now turn our attention to global transactions. There are three prerequisites for a full-domain transaction : Public domain selling standard products Private domain selling services Third Domain Selling Mechanism The public domain sells standard products. Standard products do not refer to all products, but rather standard products for large industries, small scenarios, and high desires, also known as signature products. As much as possible, high traffic costs and fixed costs can be shared through economies of scale. Sell services in private domain , services are.



It is the experience, and the experience is the premium. Service is not simply adding value, but the emotional bond between customers and brands. The third domain is selling mechanism. The third domain is to fish phone database in other people’s ponds, that is, to turn other people’s private domains into your own public domains. In the third domain, there will be a phenomenon that the brands of both parties are strong and not strong. For example: Nike community stores are very different from traditional stores, and they even sell community products; FENDI and Heytea have a joint brand, which has both FENDI brand elements and not all the elements of the FENDI brand.


This phenomenon of mixed brand elements is one of the mechanisms. In addition, there are many other commodity mechanisms in the third domain , such as buy-one-get-one-free. In short, it can be summed up in one sentence: price adjustment does not compare prices, and small quantities exchange large quantities. VI. Summary The so-called super selling point is the reason for purchase + communication symbol + value anchoring. Product selling points come from customer demand. Product selling points must produce a chemical reaction with customer buying points.