Although the above figures are estimates and vary widely, they do serve to give us an approximate picture of the economic benefits that these channels achieve. However, as we mentioned earlier, there is no guarantee that this money will reach those who generate it: minors . There is no regulation that establishes the distribution of this income, which can end up leading to cases such as the one exposed by Cosmopolitan magazine in March of this year.
The report was made in the USA and starred “Vanesa” (a fictitious name that the affected person decided to use to protect her privacy), a 20-year-old woman who recounted her experience as a child influencer . She highlighted the pressure she was under and how her mother emotionally blackmailed her into producing her content and appearing perfect on camera. She also spoke about the long recording times that sometimes interfered with her studies.
This young woman became a recurring “character” on her influencer mother’s blog, achieved great fame and collaborated with big brands. But the price to pay was an overexposure that ended up affecting bolivia number data her negatively, to the point of not knowing “ where the separation was between what was real and what was selected for social networks ”. Finally, when she turned 18, she discovered that she had not received any of the money she had generated .
Although this case may sound far away to us because it happened on the other side of the pond, the truth is that all the components of this young woman's story are dangers that can occur in the reality of any influencer boy or girl . From the pressure to do an adequate job to the creation of an indelible digital footprint over which they have no real control or the unfair (or non-existent) distribution of the income generated.
The need to protect children is therefore evident, and for this it is imperative to have clear and firm regulations that take into account the new scenarios and risks to which minors may be exposed in this digital era, which I refuse to call new, as it has already come a long way and would only serve to justify the unjustifiable: that these issues have not yet been addressed.