The main players are Amazon, Apple, Meta, Google, Microsoft, Sony, Tencent and curiously Epic Games , the latter leveraging the success achieved with Fortnite. All of them compete with each other for the successful development of solutions that have to do with immersive experiences, mixed AR and VR realities, social interactions, digital identity, digital twins, digital property (NFTs), content creation and agency.
While we clarify the evolution of this technology, some brands are already being associated with these trends for their firm commitment to these formats such as Pepsi, Gucci, Nike, Coca Cola, Timberland ... or even companies that have opted for applications based on AR or VR such as AMC, or Netflix. Already in 2022, a report prepared by Snapchat and Ipsos highlighted that 79% of users are interested in having an augmented reality experience before coming into contact with the product, bosnia and herzegovina number data and on the business side, four out of five that used this technology improved their brand awareness.
Preparing for the future of digital marketing
In this sense, it is crucial that digital marketing professionals are equipped with the necessary skills to discern between AR and VR experiences that generate true user engagement and those that simply seek to gain momentary attention. This is where the Master in Digital Marketing comes into play, providing students with the tools and knowledge to design strategies that not only surprise, but also engage users in a deep and meaningful way.
Nike ’s My Nike Fit app is just the beginning of the endless possibilities offered by immersive experiential marketing. By understanding how to leverage technology to solve real problems and improve the user experience, digital marketers can pave the way to a future where immersion is the norm, not the exception.