This Japanese company is engaged in advertising and public relations on an international level and has 11,000 clients in 145 countries. It was founded by Mitsunaga Hoshirō under the name Nihon Kōkoku and merged with Japan Telegraphic Communication to create advertising and communications operations. It was established in 1901.
By 1946, they had acquired 16 companies in order to expand their operations to Osaka, Nagoya and Kyushu. Later, in 1955, the company's name was changed to Dentsū. In 2011, they managed to create a partnership with Facebook and in 2018, they were chosen to market the rights to the 2019 Copa América to be held in Brazil. Today, the company has a turnover of 8.2 billion euros .
Interpublic (IPG)
It is a group of companies that began in the 1930s in brazil number data New York. Today it is made up of FCB, IPG Mediabrands, McCann Worldgroup and MullenLowe Group , which together offer services in public relations, sports marketing and talent representation. They have approximately 57,000 employees.
For 2021, the IPG group managed to win 7 Creative Excellence Awards and 5 Media Excellence Awards at the annual Campaign US BIG awards for distinguishing itself as one of the great leaders in the industry in the areas of creativity and media innovation. Today they maintain a turnover of 3,683 million euros in 2023.
One of his most recent (and viral) advertisements was “Snoop Dogg gives up smoke.” This statement by the artist went around the world, but it wasn’t cannabis smoke that he was going to leave behind, but rather bonfire smoke. It was all part of a campaign in favor of Solo Stove , a company that manufactures smoke-free bonfires, camping stoves, and grills, among others.