Other target markets You can target

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One or more of the following four key segments as part of your brand revitalization strategy: Retain customers who are prone to churn . Recapture lost customers. Identify neglected market segments. Attract new customers . In order to reverse their sales, some companies will mistakenly focus on the fourth market first: chasing new customers, which is the most dangerous option. If this fails , there are two possible outcomes: Unable to attract new customers. What is more serious is the loss of existing customers. To avoid this double whammy and stay on the same page in the face of falling sales, it is best to try to stop erosion and make sure you don't lose existing customers before looking for new ones.


Similar marketing efforts that retain existing customers can also help brands win back customers who originally stopped using the brand. This can also mean simply reminding consumers of the benefits of the brand number data that they have forgotten or are about to forget. 2 ) Brand repositioning Without considering the target market segment, brand repositioning requires establishing more compelling points of difference. Legacy brands that have been around for many years, while trustworthy, may come across as boring and unlovable . To upgrade a brand , you may need to combine new products, new advertising, and new packaging. 3 ) Change brand elements Because of the product or.



Some aspect of the marketing plan has changed, so it is often necessary to change one or more brand elements to convey a new message or to indicate the new meaning that the brand has taken on. The brand name is generally the most important brand element and the most difficult to change. Other brand elements are easier to change and may also need to be changed, especially when they play an important role in maintaining brand awareness and image. Easter egg at the end of the article: small companies build brands If you can see this easter egg, congratulations, you should applaud yourself for reading this article and studying it seriously.