By Noelia Fraguela
Marketing4ecommerce Content Manager
ANDIn the current scenario, where the mobile phone has become a central axis of our lives, Rocket Lab , in collaboration with Statista , sheds light on consumer trends in the mobile field in Spain during 2023 .
According to the adtech analysis , spending on mobile applications reached 837 million euros in 2023. In addition, Spain stands out as one of the 20 markets that spends the most time on its devices .
On the other hand, the entertainment category is bulgaria number data ranked first with 106 million downloads and a monetization of 200 million euros.
The indispensable presence of mobile phones in daily life
The report reveals that Spain is one of the leading countries in mobile usage time, with an average of 3.64 hours per person per day. This figure not only exceeds that of countries such as France, Australia, or Germany, but also shows the growing centrality of mobile devices in people's daily lives.
Furthermore, spending on mobile apps has reached €837 million in 2023, reflecting a clear willingness of users to carry out transactions within these platforms. This opens up a range of opportunities for growth and monetization in the sector.