maximum commitment : readers who are truly motivated and deeply interested in the content are the only ones who demonstrate that they read in a "traditional" way, i.e. word for word . In summary, if the user really wants to read all the text, he will. But, as you can imagine, this situation occurs in the minority of cases. According to the Nielsen Norman Group, in fact, only 16% of readers belong to this last category , while the remaining 84% are more likely to implement one of the other types of scanning.
In any case, it should not be forgotten that a user tunisia number data who is aware and accustomed to the dynamics of the web will carefully observe the details that capture his eyes and his scanning will be anything but superficial. Indeed, in many cases he will unconsciously look for errors or omissions that can cast doubt on your credibility: I am telling you this to explain that everything that makes up the text is fundamental to creating a bond of trust with the reader and, Precisely for this reason, it is important to keep in mind a series of good practices that we will see below and which will facilitate the production of the content.
Principles of perception applied to online writing Whenever online content is produced it is very important to take into account users' exploratory reading methods . Starting from Nielsen's theories, The length of an online text To be of quality, content must be profound and respond to specific information needs . This means that it must not leave out important or useful information, but deepen the concepts and always add that something extra that leaves the reader satisfied.