13:45h – 14:15h. Conference. The mobile wallet as a loyalty tool
Captain Wallet will take us into the wonderful world of mobile wallets , those applications pre-installed on the mobile phone that allow you to store club cards, concert tickets, boarding passes, taking advantage of the fact that you have everything in one place: your mobile phone. With their innovative solution, they have been able to take advantage of Apple Wallet and Google Wallet to create a new communication channel, allowing them to create a privileged link with the customer, without having to download any App, something very useful and effective when it comes to promoting a loyalty strategy.
Celeste Le Clainche , Captain Wallet's Project Advisor for Iberia, will tell us all this first-hand .
2:30 p.m. – 4:00 p.m. Cocktail Storm
Time for lunch! It is also the perfect time to discuss the day and exchange contacts.
16:00h – 16:30h: Conference. Connecting on all uganda number data fronts: keys to omnichannel and loyalty
Audrey Bezaut , Director of eCommerce and digital business at Veritas , will explain the entire process of digitalizing her business, from tools for multi-channel to how to build customer loyalty both offline and online.
We will have the presence of three participants, including Frederic Civit , Head of Commerce at Nestlé Spain; Pedro Travesedo , Managing Director Spain at Adsmovil and Joaquín Sánchez , Integrations Lead at Topsort. It will be moderated by Marta Gil , Head of Speaking at Chiefs . Without a doubt, it will be a very interesting round table where we will learn how great sales results can be achieved through retail media.
17:15h – 17:45h. Conference. Case Study: How PromoFarma faces the challenge of customer retention.
For the last content of the day we will focus on one of the topics that concerns any eCommerce professional: how to retain customers? To do so, Judit Griecs , CMO of PromoFarma , will take the stage to tell us some of the things they do on a daily basis.