Evaluate the impact of SEO changes

[phonenumberlist]

When setting a goal, make sure you use the SMART system. SMART is an acronym that stands for:

It’s important to set achievable benchmarks based on data. How much competition do these terms have? What’s the average level of movement you see? Keep that in mind when setting goals.

When SEO changes happen, it can be exciting and scary. But it's important to stay calm and assess the impact of these changes on your business.

For example, if you reached the first australia whatsapp page on a high-value term, what impact did that have on your website traffic and conversions?

If you see positive movement but no real change in your bottom line, this could indicate a problem with your site. Maybe you're attracting the wrong audience or something in your layout is turning people away.

Tools like session replays and heat maps can help with this.

Website heat map - Evaluating the impact of SEO changes
Source: Smartlook

These tools can show user behavior on your site and identify performance issues. You can then quickly make the necessary changes.

#7. Analyze competitors' movements
Competitors are aiming for the same things you are. But there can only be one site that ranks #1 in a SERP. That’s why it’s important to track your competitors and determine what they’re doing right and wrong. Then, figure out how to counter their efforts.