On the other hand, the look and feel of a website can be described using adjectives, just like when you want to describe a friend or business partner. With precise adjectives, the web design team can choose the layout and design options more easily. For example, we have a luxury sunglasses brand and we want our website to comply with the brand's visual identity and values. Therefore, we ask for it to be friendly, accessible, exclusive, elegant and avant-garde.
A website with a poor design scheme and poor usability can fall into bad categories, such as boring, tense, complicated, heavy, outdated, and so on. But beyond focusing on objectives, you can triangulate information based on your expectations of the site, such as: “the website should look fun and exciting, but not childish . ”
In the process of creating the style and feel of a website, you should take the following steps:
Identify the brand values (e.g. reliability, transparency, bahamas number data sustainability) and the product style (e.g. modern, youthful and colorful).
Know the resources available: what templates we have, what elements we can include on the website, what are the different options for organizing information, etc.
Analyze the competition to understand their interface elements (buttons, form elements, drop-down menus), fonts, icons, and so on. Understanding how they present themselves to the market will give us an idea of how the web appearance of the sector works. This will allow us to identify what patterns to follow and what elements we can modify to be unique, but without disrupting the user experience.
Create sketches to adjust the design to the personality of the website and discard unnecessary or confusing elements. In short, test and test again until you find the perfect result.