By Daniela Carrasco
Marketing4eCommerce Editor
ANDn a world where digital communications are a constant in our lives, personalized marketing is positioned as a key strategy for brands seeking to maximize their visibility among their audiences. However, obtaining individual data to personalize these strategies is not always easy. It is in this context that the latest report prepared by Qualifio , delves into the universe of forms and opt-ins , and the role they play in data collection and personalized marketing .
Both forms and opt-ins emerge as key pieces in the data collection puzzle. These tools are essential for brands that want to implement effective strategies and comply with current regulations. In this report, Qualifio takes a detailed look at how leading European brands use forms and opt-ins in their interactive campaigns , through its platform.
Opt-in, in case you're not familiar with this term, represents bahrain number data the simplest form of subscribing to emails; after clicking on it, the user simply has to provide their email address to start receiving promotions and various content sent through this channel. Forms, on the other hand, allow users to share basic information about themselves, such as their name, surname, or email address.
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The analysis involves over 30 leading consumer brands in Belgium, France, Germany, the Netherlands, Spain, Portugal and the UK , revealing notable trends in the use of forms and opt-ins in interactive marketing campaigns. The data analysed was collected with the Qualifio platform during the period from September 2022 to September 2023 , and the final observations are segmented into three main industries: media, sports and entertainment, and fast-moving consumer goods (FMCG).