Carefully handle the mutual diversion

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They are indispensable for contacting OMO marketing, integrating virtual and real consumer information, and allowing online and offline data to communicate smoothly. In the 2024 Consumer Trend Report, as many as 49% of consumers like a mixed virtual and real shopping experience. This also means that even if the latest trends emphasize the importance of offline experience, OMO’s marketing strategy is indispensable and should even be updated.between channels - in response to the service experience trend of OMO integration, consumer demand will only increase. Blog Digital Marketing_With Pictures 1-1 See more: 6

OMO-Related Consumer Trends One event gained hundreds of members! Use LINE Beacon to sneak in store offline customers LINE Beacon looks like an inconspicuous little box at first glance, but it is actually one of the most powerful tools for traffic diversion. Set it up in a store or event site, and it can send signals through a Bluetooth transmitter, allowing greece whatsapp phone number customers within 50 meters to receive the set LINE OA promotional messages, easily achieving brand exposure and attracting customers. Take IKEA as an example.

The huge shopping mall allows customers to walk around and rest, simulating a home space for consumers to have an immersive experience. At the same time, there are multiple LINE Beacon devices placed behind it, allowing people to receive rich information as they walk by, reducing customer contact. threshold, combined with activities, it can quickly gain hundreds of new members in one day. It can be said that LINE Beacon has firmly grasped the psychology of consumers: they desire to focus on on-site experience, but they cannot do without the convenience brought by mobile phones, so mobile phones become the promoter of the "virtual and real" experience, accompanying consumers online