The attendees therefore discussed expectations regarding the digital euro , the transformation towards open banking protocols ( openbanking ) and the rise of payment in installments , promoted by Generation Z and its "as a service" lifestyle . However, it must be taken into account that this is not a fad, but that the crisis we are experiencing is a fact and we must adapt to it.
More and more people are choosing to pick up their package at a collection point instead of receiving it at home. The key is in having the option to decide. That is why an increase in home lockers is expected. In addition, the strategy of achieving greater interconnection between logistics operators and thus obtaining greater efficiency has been discussed, as well as betting on getting closer to the market niche, taking into account the increase in C2C and social shopping.
Rubén Bastón, Lorena Poza (Bizum), Sandra bangladesh number data de Lucas (Tradedoubler) and Oriol López (Celeritas)
In addition, more importance is also given to after-sales service and return processes to improve the customer experience, even though the latter are often a headache for brands. Along these lines, it has been said that customers increasingly require voice and image search within eCommerce stores.
The most mentioned challenge: customer loyalty
Creating a community around a brand is undoubtedly one of the best options when trying to build customer loyalty, and doing so through social media is the quickest way. Gaining presence on them and connecting with your audience can help build that stable relationship between customer and brand.
Users are more active when it comes to rating products, which gives them more (or less) confidence in them. Normally, when a user rates a product, potential customers tend to base their purchase on that rating.